Don't let your website errors decrease your search engine visibility

seo

To maximize your SEO results, you will need to make sure there are no SEO errors on your website that are preventing you from getting the best organic traffic.

On-page SEO audit will supply a score out of 100% based by Page's Title, Meta Description, Header Tags, Images and content analysis, keyword density, load speed, popularity in social media and usability and technical analysis. The SEO Audit will reveal errors that have a negative impact on the page’s ranking in search engines and give you a blueprint on how to improve your SEO.Domain OverviewCheck the main parameters for your websites such as IP address, server location, domain age, domain expiration, PR, Alexa, indexed pages in search engines. 

Website Health CheckRun comprehensive website health audit to get alerts on all issues that require your immediate attention.

Pages AnalysisReveal possible errors that Google robots might dig out while crawling your site. The tool will list the pages with long URLs, blocked robot.txt,  meta tags and so forth

Meta AnalysisCheck your titles and meta descriptions – this kind of optimization highly influences your ranking.

Continue reading
  841 Hits
  0 Comments
841 Hits
0 Comments

10 signs you need to know when it is time to redesign your website.

redesign

Keeping up with the latest design trends in web development can be overwhelming. Websites can get dated very fast with all the new technological advancements in web development. If you are not sure your website needs to be redesigned, consider these 10 signs that it might be time for a facelift for your website. 

Your site looks outdated

One of the keys to knowing your website is outdated is checking the footer for the year the website was created (Copyright 2014) and if it is a few years back, then you know it is time for a redesign. Another clear sign is that your last blog entry was two years ago. Outdated information reflects poorly on your overall brand.  Some might get the impression you are no longer in business or just don't care about your website identity.

Watch out for your competition

Put yourself in your client's shoes. Visit three of your competitor's websites and compare them to yours. What are your initial thoughts as a consumer? Would you stop navigating your site and move on to your competition. If the answer is yes, then you should redesign your website immediately.  What is the main difference between your competitor websites? It can be the consistent branding of the logo with complementary color schemes to informative content that compliments the sales conversion.

Continue reading
  756 Hits
  0 Comments
756 Hits
0 Comments

Keep your website secure with an SSL Certificate

ssl-technology
Improve SEO by showing Google your site is secureAvoid warnings saying your site’s not secureLet customers know their private details are safe

Gain Customer Confidence and better Google Ranking

For years, Google has been actively seeking ways to encourage website owners to implement SSL certificates. SSL allows websites to be accessed over HTTPS, which encrypts information sent between the visitor and web server.

The world's #1 search engine favors HTTPS-encrypted websites and will push them higher in search results. So an SSL not only protects your customers but helps you elevate your SEO rankings.

 

Websites without SSL Certificates are getting blacklisted from Google

Continue reading
  824 Hits
  0 Comments
824 Hits
0 Comments

Marketing Plan for the upcoming year

invest

Coming up with a dollar amount that you are comfortable spending is just small component of the budgeting process. You'll also need to determine where those dollars are best invested.

Continue reading
  489 Hits
  0 Comments
489 Hits
0 Comments

How to choose a Display

choose-tradeshow
 Need help to choose the right display product for your needs?Finding the right display is crucial to make the most out of your marketing efforts and budget. Type of event, location, budget, length of use, size and weight should all be taken into consideration when choosing a display. If you need assistance, please contact us or check out our check list below.2. Will I be using the display/s in one or many different locations?Make sure the display/s you invest in, will work in all locations where you plan to use it. Try to plan both for your immediate need as well as marketing and sales activities in the future. 3. Have a Raffle or Giveaway at your BoothHaving a raffle or a giveaway will help draw people to your booth. With so many different things going on and so many different booths for people to visit, you have a very short time frame to catch the attendee's attention.   A raffle or booth giveaway is a great way to drive traffic to your booth, and once they come by you can engage them on what you do. It doesn't have to be something big; Promotional items, pens, and candy are all great giveaways that will get people over to your booth. 4. Walk around the Show Floor and Talk to EveryoneAnother great way to engage people at an event is for YOU to go up to THEM. Walk up to someone and tell them what you do, hand them your business card and ask them to visit your booth for more information.   You can also talk to other exhibitors and discuss how they think the show is going and how it compares to other shows. You can even try to think of a way that your two companies can work together (in a way that will benefit you both!).5. Walk around the Show Floor and Talk to Everyone Is height limited?If needed, double-check the location where you will use the display. Please note that some exhibition halls have a maximum height allowed. Under each product section you will find information about the size of the display.Will it be used outdoor?Be sure to choose a product that is designed for outdoor use. All Expand outdoor products have been carefully tested to resist wear and tear by weather and wind. Please see our Outdoor products.Do I need a larger or taller display to make my message visible?Our pop-ups/large display walls offer a larger surface to display your message, image and logo.For added visibility, you can also use one or multiple Expand MediaScreen XL - our roll-up that is extra tall (up to 3 m) and wide (up to 1,20 m). Connect several with a simple click to create a large back-drop. Will my message compete with other messages in the same location?Take a minute to think about what the location will look like. Will there be other messages that will compete with your message? If so, put a little extra effort into the layout of your artwork to make sure that your message will be seen and easily read. A good idea may also be to use a larger or taller display, see our large displays/pop-up walls or our Expand MediaScreen XL.Is it important that my message is visible from more than one direction?In some locations, people pass by from several directions. If so, choose a display that is double-sided or visible 360 degrees. Please see:Our roll-up Expand MediaScreen 2 (double-sided)Our banner display Expand SmartStand (double-sided)Our pop-ups Expand MediaWall and Expand 2000 (optional graphics can be added so that your marketing message is presented on all sides)Does my message include a lot of text and information?In most instances you only have a few seconds to catch a customer's attention so it is important not to overload your graphic with a lot of text. It may be worthwhile to invest in more than one display instead of trying to fit too much text onto one graphic panel or display.Do I need one or more displays?It all depends on the event, location and floor space. The goal is to make your message or brand visible. By spreading your message out over multiple displays, you can create a powerful impact and environment that will catch attention. Do I need to change the message often?Do you need to change message or alter between messages often? Choose a display with an extra quick and easy function for change of graphic. Use the same display and just alter the graphic. This allows you to make the investment of one display and multiple graphics.The Expand QuickScreen 3 has a patented removable graphic casette, which offers extra protection for your graphic. Should the same message be used over and over again?If you are planning to use a display product with the same graphic for a long time, make sure the graphic is printed on a print material that is durable. Contact us for advice. Will it be up for a longer period of time or for short events?Some displays are extra suitable for short events or for occasions where you move between locations and need to set up and take down the display often. These displays are extra fast to set up:For large messages: see Expand MediaFabric and Expand MediaScreen XLFor normal size messages, see our roll-ups. Should it be used for a campaign in many different locations?If you need displays in multiple locations for one occasion, see our non-retractable banner displays (cost effective and extra light-weight) Do I need to create a small meeting point/do I need a place to gather people?For many marketing events, there is a need for a presentation counter or a place where a product can be demonstrated. Check out our counters (which also function as transport boxes on wheels). Also see how you can combine a counter with our other display products. Is weight an issue (to carry, to bring on a plane or to ship)?If the weight is crucial, it is important to make sure you purchase a display(s) that meet your transportation needs. Consider how frequently you are going to be transporting these displays and how they are going to be shipped or transported. Most of our products are lightweight and collapse into a bag or case. Under each product section you will find information about the weight of the display.
  590 Hits
  0 Comments
590 Hits
0 Comments

Who is doing your website backup?

website-backup Who is doing your websit backup?

Imagine this scenario. You are super busy with life, and it has completely slipped your mind to update all of your bills with your new credit card expiration date, so your card expires. You don’t even realize that your website’s hosting was one of the accounts that didn’t get updated, and next thing you know, your website is offline. You go back to correct your error, only to find out your website is gone, poof, vanished! What would you do? compute. Normally, people would contact their web designer and see if there was anything that could be done to get the old site back online, but web designers are not responsible for keeping a current backup of your website. Your hosting company might have a backup of the website, but they typically only have them for a short time period and there are often recovery fees. Did you know that keeping that backup is your job? While a website host will often keep a backup of your website, it is not their responsibility; meaning, you should not expect them to have one on file when your website goes down.

What You Can Do to Help Keep Your Website Online The best thing that you can do to make sure that your website stays online is to have a regular backup made of your website. Ideally, you want to make sure this process is automated, because the one time you forget to manually make one, you are going to end up needing it the most. In the event that you face any of the following, a recent backup could be used to get your site back up and running:

Updating a theme or plugin for your website and it crashes or deletes information accidentallyYou or your staff member is trying to add information to the backend of your website and some type of an error occursSomeone hacks into your website and takes it offline or destroys itBecause your credit card expired, your hosting company deleted your account, and all of the files that went with it related to your websiteSomething happens on the hosts end where the server your website is on, crashes, leaving you without a website

Find out what type of backup you have, because ultimately, the responsibility of keeping your website up and running falls on you. If you want my help to keep regular backups of your website, I can gladly do so. I offer a wide variety of packages where you can get backups as little as one time per month, or as often as daily. Give me a call today, and let me show you how I can help keep your website running for all your customers to see!

  424 Hits
  0 Comments
424 Hits
0 Comments
Tel: 626-549-1294
info@artestdesigngroup.com

Search